In three experiments, the causes of forgetting of verbatim information
in discourse were investigated. In Experiment 1, we tested the view t
hat the surface form of a sentence decays when linguistic elements are
integrated into larger discourse structures. Contrary to such a view,
the results showed that when text could be integrated, both content a
nd verbatim memory improved. In Experiment 2, we examined the possibil
ity that task instructions could influence the level of memory for exa
ct wording and content. The results showed that although task did infl
uence the amount of verbatim memory, it did not affect memory for cont
ent. Experiment 3 was an investigation of the degree to which subjects
would spontaneously encode surface information on the basis of the so
cial interactiveness of the sentences. Past research has shown that ve
rbatim memory for insults, jokes, and other personal utterances is qui
te good. In this experiment, identical sentences were tested in texts
that had high versus low interactiveness. Verbatim memory was much hig
her for the same sentences in the highly interactive context. A pragma
tic account of verbatim memory is given to explain how content and ins
tructions influence the encoding of surface form.