Given a binary matrix E, the Seriation Problem consists of determining
a permutation of the rows of E minimizing the sum over all columns of
the differences between the last and first nonzero element. This prob
lem is derived from an archaeological context, but has applications in
several other fields. We present a new generalized insertion heuristi
c for this problem. The proposed heuristic outperforms other methods o
n a series of benchmark problems.