THE PRESSURE ON THE PRESS

This article is based on a presentation held at a general meeting of t he Economic Society in Finland. The author, who is editor-in-chief of a newspaper, discusses the problems the newspaper business faces today , with declining subscriptions, declining public subsidies and plungin g advertising revenue. The financial problems especially hinder a rene wal of the newspaper business and thus aggravates the newspapers' weak ening ability to compete with other media. He also deals with the spec ial problems facing a small minority-orientated newspaper, when compet ition grows keener.