This article explores the question, to what extent, if any, do the per
sonal values of contemporary undergraduate students reflect a shift fr
om traditional and modern paradigms to a post-modern worldview? Analys
ing questionnaire responses of over 2500 students from around the worl
d, the authors conclude that the students' values are not so much shif
ted as shifting. However, a pronounced post-modern trend may be noted
in the perception of a radical equality of ideas. The authors also pro
pose that clusters of traditional, modern, and post-modern values may
be portrayed as a landscape, in which the principle of non-contradicti
on need not apply.