SALIENCE, SET SIZE, AND ILLUSORY CORRELATION - MAKING MODERATE ASSUMPTIONS ABOUT EXTREME TARGETS

Salient persons and objects are often evaluated more extremely than ot her targets. Our study integrated research on illusory correlation, se t size, and salience and explored when and why these salience effects occur. The results indicate that the tendency to evaluate salient targ ets more extremely is attenuated when the number of targets present in the judgmental context is low or when considerable time is available to process the relevant evidence. These illusory correlations are also less likely to form when the descriptions of the targets are moderate as opposed to extreme. The findings reveal that people tend to learn much about salient targets, but they are often left to making assumpti ons about nonsalient targets. An illusory correlation often forms beca use the salient target is recognized to have extreme qualities, wherea s nonsalient targets are erroneously assumed to have more moderate qua lities.