QUALITY OF AN ENTERPRISES BUSINESS OPERATIONS - A HOLISTIC VIEW AND SYSTEMS-APPROACH

The paper deals with an original analytical approach (a holistic, syst emic one) to the quality of business operations of an enterprise. It c onsists of an economic estimation of success and its components, which is supported by the reputation of the enterprise; both are consequenc es of its behavior of a permanent concern. The key components and vari ables of success are: efficiency (productivity, cost effectiveness), e ffectiveness (competitive marketability, flexibility). Reputation depe nds on orderliness (relations inside enterprise, creativity) and credi bility (capability and reliability plus public and societal relations) . Its motors are the entrepreneurship and intrapreneurship. The idea i s presented in a figure and elaborated in a table, accompanied by expl anations in text. It has been developed for decades and recently publi shed in the author's new book (1992) on Enterprise's policy (in Sloven ian). In this paper some refinements are made.