MEASUREMENT OF THE SERVICES QUALITY FROM THE CUSTOMERS PERSPECTIVE

Services are becoming more and more a primary force for economic growt h in modern society. National economies that want to cope with changes are in the midst of a quality revolution. Yet, little has been done i n the marketing management of the quality of services. Hence the artic le reveals some problems in this area and focuses on the measurement o f the quality of services from the customers perspective. The systemic approach to the measurement is introduced as well as some findings of the research of the quality of the Slovenian health spas' services.