When trades are executed inside the posted bid-ask spread, the posted
spread is no longer an accurate measure of transactions costs faced by
investors. Using two samples of market orders, one based on orders su
bmitted by retail brokers and one based on orders submitted electronic
ally to the NYSE, we document a significant difference between the pos
ted spread and the effective spread paid by investors. For most orders
, the effective spread averages half the posted spread. In addition, w
hen the posted spread widens, only 10 to 22% of the increase appears i
n the effective spread. These results have significant implications fo
r any empirical work that uses the posted spread as a measure of the c
ost of trading. Our findings also document a significant difference in
the expected execution price across exchanges. This finding is robust
to controls for the type of order, and implies that U.S. equity marke
ts are not completely integrated.