A randomized controlled trial was conducted to determine if a videotap
ed presentation by a physician conveys information more effectively th
an an in-person discussion by the same physician using the identical s
cript. Two hundred one patients undergoing colonoscopy were enrolled i
n the study. Patients were randomly assigned to one of three groups: v
ideo plus discussion, video alone, and discussion alone. A validated,
13-item knowledge test and the State-Trait Anxiety Inventory were admi
nistered to all patients. Mean number of correct test answers for vide
o plus discussion was 11.04; for video alone, 10.70; and for discussio
n alone, 9.61. ANOVA with planned orthogonal comparisons showed that t
he patients in the two video groups had significantly better scores (p
< 0.001) than those in the discussion-only group. No difference was n
oted between the two video groups (p = 0.32). Anxiety did not increase
with increased understanding of the risks and benefits of colonoscopy
. This approach may work as well for other invasive medical procedures
and could save physician time while laying a foundation for a more pe
rsonalized discussion.