This paper is about a useful way of taking account of frictions in ass
et pricing and macroeconomics. I start by noting that complete frictio
nless markets models have a number of empirical dericiencies. Then I s
uggest an alternative class of models with incomplete markets and hete
rogeneous agents which can also accommodate a variety of other frictio
ns. These models are quantitatively attractive and computationally fea
sible and have the potential to overcome many or all of the empirical
deficiencies of complete frictionless markets models. The incomplete m
arkets model can also differ significantly from the complete frictionl
ess markets model on some important policy questions.