In this paper, we outline how to use cost-utility analysis from a soci
etal perspective and the arguments that could be made For using such a
model for economic evaluation of health care. We show that to include
all the costs in the analysis, a price per quality-adjusted life year
s (QALY) gained rather than a given budget should be used as the decis
ion rule. Using cost-utility analysis this way is based on a willingne
ss to pay per QALY gained that is constant and the same for everyone.
To use a fixed price per QALY gained is consistent with societal utili
ty maximization if aggregated QALYs are a measure of societal utility
and if the mix of financing sources is the same for all health care pr
ogrammes. If, furthermore, the price per QALY gained is set at the opt
imal level, cost-utility analysis will lead to a maximization of socie
tal utility. To get more information on the willingness to pay per QAL
Y gained so as to provide cost-utility analysis with a useful decision
rule should be a research priority. (C) 1997 Elsevier Science Ireland
Ltd.