In two experiments, we tested the hypothesis derived from cognitive di
ssonance theory (Festinger, 1957) that dissonance reduction attenuates
dissonance-related negative affect. Using a belief disconfirmation pa
radigm, we found that participants given an opportunity to reduce diss
onance through transcendence (Study 1) or through maintenance of their
threatened beliefs (Study 2) experienced less negative affect than di
d participants not given an opportunity to reduce dissonance. These re
sults contribute to two relatively neglected areas of research on diss
onance theory: the role of affect in the dissonance process and altern
ative modes of dissonance reduction.