HUMAN-VALUES AND VOTING INTENTION IN SOUTH-AFRICA

Using the value indices 'International harmony and equality' and 'Nati onal strength and order' (Braithwaite, 1982), previous research in Aus tralia found support for Rokeach's (1973) two-value model of political ideology (Heaven, 1991). The present study was designed to test the m odel's cross-cultural robustness among South African university studen ts (N = 593). A discriminant function analysis revealed that supporter s of various political parties could more easily be discriminated in t erms of their support for 'Internal harmony and equality' than in thei r support for 'National strength and order'. The findings are discusse d in the context of social identities in South Africa. It is also argu ed that in societies experiencing conflict or change, the dimension 'N ational strength and order' needs to be revised so as to more accurate ly reflect current socio-political debate.