STRATEGIES FOR CHANGE IN THE SERVICE SECTOR - THE GLOBAL TELECOMMUNICATIONS INDUSTRY

Four key forces-technological change, changes in market demand, deregu lation, and globalization-are affecting and changing the structure of the service industries. The forces can be illustrated by using the tel ecommunications services industry. This article examines and analyzes four major firms: British Telecom in the United Kingdom, DBP TELEKOM i n Germany, NTT in Japan, and BellSouth in the United States. These com panies are changing their strategies and their structures to deal with current changes in the industry and to prepare for how the industry m ay evolve over the next ten years. Such changes will have a major impa ct on the future development of global services industries.