The world has many problems. Many of these problems are approaching cr
isis proportions, The system dynamics community has something very pow
erful to contribute to addressing these problems-whether we call that
something systems thinking or system dynamics. We have not been very e
ffective in sharing what we have to offer because we have failed to tr
uly appreciate the essence of system dynamics. As a result, we have bo
th consciously and unwittingly diluted this essence, and in the proces
s made more difficult the task of disseminating what we have to offer.
We need to better understand and appreciate the essence of our field
and then focus our energies on the real task at hand: figuring out why
this essence seems to be so difficult for people to grasp, and then f
ixing that.