This paper describes the benefits to local economies from the conserva
tion and management of designated wildlife sites in Scotland, from oth
er conservation-related policy measures and from the expenditures of v
isitors attracted by the wildlife resource. Three case-study areas are
selected for the measurement of visitor-induced benefits (Orkney, Wes
ter Ross and Highland Perthshire) and the direct, indirect and induced
income and employment effects of visitor spending are quantified. Alt
hough the mean expenditure per visitor is highest in Orkney, due to a
longer mean length of stay and a higher proportion of the expenditure
that could be attributed to the wildlife attraction, the largest wildl
ife impact is in Highland Perthshire due to the higher number of visit
ors to the area. The indirect employment impacts from site visitor exp
enditure are significant and substantially greater than either those a
ssociated directly with site management or those derived from excheque
r transfers under other conservation-related policy measures. The impl
ications for the agencies that manage wildlife sites are assessed and
it is concluded that greater emphasis on enhancing the user and local
area benefits may also have important indirect benefits for the activi
ties of the conservation bodies themselves.