This article examines public relations education and finds that commun
ication topics do not rate high in MBA programs. While there has been
an increase in communication offerings, it appears that MBA programs a
re remiss in reshaping curricula to conform to new requirements and sk
ills. If public relations faculty do not champion the recognition of p
ublic relations topics in MBA programs, the profession will never real
ize entry to the highest levels of corporate decision making. Drs. Pin
cus, Rayfield, and Ohl are all professors in the Department of Communi
cations at California State University, Fullerton.