PUBLIC-RELATIONS EDUCATION IN MBA PROGRAMS - CHALLENGES AND OPPORTUNITIES

Citation
Jd. Pincus et al., PUBLIC-RELATIONS EDUCATION IN MBA PROGRAMS - CHALLENGES AND OPPORTUNITIES, Public relations review, 20(1), 1994, pp. 55-71
Citations number
41
Categorie Soggetti
Communication,Business
Journal title
ISSN journal
03638111
Volume
20
Issue
1
Year of publication
1994
Pages
55 - 71
Database
ISI
SICI code
0363-8111(1994)20:1<55:PEIMP->2.0.ZU;2-5
Abstract
This article examines public relations education and finds that commun ication topics do not rate high in MBA programs. While there has been an increase in communication offerings, it appears that MBA programs a re remiss in reshaping curricula to conform to new requirements and sk ills. If public relations faculty do not champion the recognition of p ublic relations topics in MBA programs, the profession will never real ize entry to the highest levels of corporate decision making. Drs. Pin cus, Rayfield, and Ohl are all professors in the Department of Communi cations at California State University, Fullerton.