Attention is focused on stock price models with no closed-form solutio
n, the most likely occurrence, when realistic assumptions are made abo
ut the sources of dividends. It is argued that these models can supply
valuable information for both financial analysis and financial manage
ment, provided that they are treated as dynamic systems and tackled ac
cordingly by means of a qualitative analysis. As an example, the profi
tability of a firm is taken as a state variable within the celebrated
model by Gordon and Shapiro. A one parameter bifurcation analysis is p
erformed on the ensuing nonlinear dynamic system. Novel results about
the price-earnings ratio are obtained and financially interpreted.