Sunk cost models of new trade theory have demonstrated that large, una
nticipated swings in currency values can have permanent effects on tra
de flows by altering market structure in imperfectly competitive marke
ts. I test an implication of these models using panel data on export u
nit values from Germany and Japan to a number of foreign markets, incl
uding the United States. I find weak evidence in support of the thesis
that U.S. product markets became more competitive as a result of the
large dollar appreciation of the 1980s, although the results vary by i
ndustry and comparison country.