This paper proposes a new approach to modeling heteroskedasticity whic
h enables the modeler to utilize information conveyed by data plots in
making informed decisions on the form and structure of heteroskedasti
city. It extends the well-known normal/linear/homoskedastic models to
a family of non-normal/linear/heteroskedastic models. The non-normalit
y is kept within the bounds of the elliptically symmetric family of mu
ltivariate distributions (and in particular the Student's t distributi
on) that lead to several forms of heteroskedasticity, including quadra
tic and exponential functions of the conditioning variables. The choic
e of the latter family is motivated by the fact that it enables us to
model some of the main sources of heteroskedasticity: ''thick-tails,''
individual heterogeneity, and nonlinear dependence. A common feature
of the proposed class of regression models is that the weak exogeneity
assumption is inappropriate. The estimation of these models, without
the weak exogeneity assumption, is discussed, and the results are illu
strated by using cross-section data on charitable contributions.