CONTRIBUTIONS OF SEXUAL PORTRAYALS TO VIEWERS RESPONSES TO GRAPHIC HORROR

Authors
Citation
Mb. Oliver, CONTRIBUTIONS OF SEXUAL PORTRAYALS TO VIEWERS RESPONSES TO GRAPHIC HORROR, Journal of broadcasting & electronic media, 38(1), 1994, pp. 1-17
Citations number
38
Categorie Soggetti
Communication,"Film, Radio, Television
ISSN journal
08838151
Volume
38
Issue
1
Year of publication
1994
Pages
1 - 17
Database
ISI
SICI code
0883-8151(1994)38:1<1:COSPTV>2.0.ZU;2-D
Abstract
An experiment was conducted to explore the role of sexual portrayals i n viewers, responses to graphic horror. Subjects rated a 10-minute vid eo of a horror film that varied the gender of victim and the sexuality in the portrayal. Sexual portrayals increased viewers' enjoyment, and particularly so among male subjects and subjects who scored higher on measures of sexual permissiveness. Sexual portrayals also increased p hysiological arousal during the sexual scenes themselves and during su bsequently occurring suspenseful scenes (though not during subsequent portrayals of death). For male subjects, sexual portrayals also increa sed perceptions that the film was frightening.