MARKET PENETRATION BY ENTRY-EXIT DYNAMICS

Authors
Citation
Aa. Harms, MARKET PENETRATION BY ENTRY-EXIT DYNAMICS, Technological forecasting & social change, 46(3), 1994, pp. 213-220
Citations number
11
Categorie Soggetti
Business,"Planning & Development
ISSN journal
00401625
Volume
46
Issue
3
Year of publication
1994
Pages
213 - 220
Database
ISI
SICI code
0040-1625(1994)46:3<213:MPBED>2.0.ZU;2-5
Abstract
A generic characterization of the dynamics of market penetration by te chnological artifacts is here formulated on the basis of entry rate an d exit rate considerations. It is shown that low-order reductions lead to the biologically based logistic dynamic, which - by empirical fit - has been found to be in very good agreement with numerous specific c ases. In addition to the derivational justification of the logistic fo r artifact market penetration, we find that but a small number of para meters are involved in these autonomous characterizations suggesting t herefore that market penetration may well be reduced to a similarly sm all number of dominant operative processes. Some nonautonomous extensi ons are also discussed.