African-American and Euro-American women from three Predominantly Euro
-American colleges in the southeast U.S. between 17 and 23 years of ag
e completed instruments assessing body image attitudes, social compete
nce, sex-role attitudes, racial identity, and a measure of family and
personal characteristics. Analyses revealed race differences on all bo
dy image measures with the exception of appearance evaluation which wa
s influenced by family income and face. Specifically, African-American
women reported more satisfaction with and positive feelings towards t
heir bodies and less dissatisfaction than Euro-American women. Unlike
Euro-Americans, African-American women attached importance to fitness
and health. The relationship between personal/physical factors and bod
y image was stronger for African-American than Euro-American women. Ad
ditionally, personal/physical characteristics were the best model of a
ppearance evaluation for African-American women, whereas personal/phys
ical and sociodemographic factors best predicted this measure for Euro
-American women. The results are discussed in relation to body image n
orms and standards of the African-American subculture and middle-class
, Euro-American mainstream culture.