MARKETING LITERATURE-REVIEW

Authors
LEONARD M
Citation
M. Leonard, MARKETING LITERATURE-REVIEW, Journal of marketing, 58(3), 1994, pp. 106-117
Citations number
NO
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
58
Issue
3
Year of publication
1994
Pages
106 - 117
Database
ISI
SICI code
0022-2429(1994)58:3<106:ML>2.0.ZU;2-D