WAS THERE A PEPSI-GENERATION BEFORE PEPSI DISCOVERED IT - YOUTH-BASEDSEGMENTATION IN MARKETING - HOLLANDER,SC, GERMAIN,R

Authors
FRANK TE
Citation
Te. Frank, WAS THERE A PEPSI-GENERATION BEFORE PEPSI DISCOVERED IT - YOUTH-BASEDSEGMENTATION IN MARKETING - HOLLANDER,SC, GERMAIN,R, Business history review, 67(4), 1993, pp. 670-671
Citations number
1
Categorie Soggetti
History of Social Sciences",Business
Journal title
Business history review → ACNP
ISSN journal
00076805
Volume
67
Issue
4
Year of publication
1993
Pages
670 - 671
Database
ISI
SICI code
0007-6805(1993)67:4<670:WTAPBP>2.0.ZU;2-S