4-aryl-2-tert-butyl-1-napthols are obtained regioselectively from 2-te
rt-butyl-1-napthol by an electro-induced S(RN)1 reaction in liquid amm
onia. The reaction is illustrated with different aryl chlorides as sta
rting compounds (aryl= pyridyl, quinolinyl, phenylpyridine); the yield
s are between 60 and 85%. The tertbutyl substituent can be further eli
minated by a trans-alkylation reaction.