MASS CUSTOMIZATION - THE NEW FRONTIER IN BUSINESS COMPETITION - PINE,BJ

Authors
KOTHA S
Citation
S. Kotha, MASS CUSTOMIZATION - THE NEW FRONTIER IN BUSINESS COMPETITION - PINE,BJ, The Academy of Management review, 19(3), 1994, pp. 588-592
Citations number
7
Categorie Soggetti
Business,Management
Journal title
The Academy of Management review → ACNP
ISSN journal
03637425
Volume
19
Issue
3
Year of publication
1994
Pages
588 - 592
Database
ISI
SICI code
0363-7425(1994)19:3<588:MC-TNF>2.0.ZU;2-P