IN TRADITIONAL THEORIES OF HOW INFORMATION TECHNOLOGY (IT) is APPLIED,
A FIRM DEVELOPS A BUSINESS STRATEGY, THEN CHOOSES THE structure and m
anagement processes, aligns IT, and ensures that employees are trained
and their roles are well designed. The authors describe and analyze a
case in which business transformation occurred along a different, alm
ost reverse, path to fit, through the incremental adoption of IT. At F
lower and Samios, a small architectural firm, business strategy emerge
d gradually and was an outcome, rather than a driver, of change. The c
ase shows how individual mastery, organizational learning, and the man
agement of risk are critical components of a strategic change in which
IT becomes an integral part of a firm's core business processes.