SUBJECTIVE PRODUCT KNOWLEDGE AS A MODERATOR OF THE RELATIONSHIP BETWEEN ATTITUDES AND PURCHASE INTENTIONS FOR A DURABLE PRODUCT

Authors
BERGER IE RATCHFORD BT HAINES GH
Citation
Ie. Berger et al., SUBJECTIVE PRODUCT KNOWLEDGE AS A MODERATOR OF THE RELATIONSHIP BETWEEN ATTITUDES AND PURCHASE INTENTIONS FOR A DURABLE PRODUCT, Journal of economic psychology, 15(2), 1994, pp. 301-314
Citations number
31
Categorie Soggetti
Economics
Journal title
Journal of economic psychology → ACNP
ISSN journal
01674870
Volume
15
Issue
2
Year of publication
1994
Pages
301 - 314
Database
ISI
SICI code
0167-4870(1994)15:2<301:SPKAAM>2.0.ZU;2-Z
Abstract
The influence of subjective Product knowledge on the relationship betw een attitudes and purchase intentions for a durable good is examined. The study reports that this indicator of attitude strength is an impor tant direct influencer of behavioral intentions and an important moder ator of the relationship between attitudes and behavioral intentions. The results suggest that attitudes that are strong because they are pe rceived to be based on more knowledge share a different relationship w ith subsequent choice behavior than attitudes that are weak.