The author of this academic article writes about the way that psycholo
gy, especially social psychology, is written in academic journals. It
is argued that the journals are 'depopulated' texts; strategies for 'r
epopulating' them are discussed. Two issues of the European Journal of
Social Psychology are examined in detail, in order to show how social
psychological texts rhetorically transform individuals into interchan
geable subjects. Several rhetorical devices are outlined: for instance
, 'variable vagueness' in describing subjects, unmarked expressions fo
r describing group differences, and the routine absence of individual
data. These rhetorical devices are not discussed as methodological def
ects, but as means for accomplishing depopulation. The result of these
conventional practices of writing is that psychologists tend to produ
ce general descriptions which are not instantiated in particular cases
. To remedy this, the procedure of Median Case Reconstruction is sugge
sted. Not only would Median Case Reconstruction have methodological an
d theoretical implications, but it would necessitate changes in the wr
iting of social psychology. Its advantages, and more generally those o
f a repopulated social psychology, are discussed. But there is more. A
mongst other things, the author introduces some characters of his own
and warns readers not to trust abstracts.