F. Collopy et al., PRINCIPLES FOR EXAMINING PREDICTIVE-VALIDITY - THE CASE OF INFORMATION-SYSTEMS SPENDING FORECASTS, Information systems research, 5(2), 1994, pp. 170-179
Research over two decades has advanced the knowledge of how to assess
predictive validity. We believe this has value to information systems
(IS) researchers. To demonstrate, we used a widely cited study of IS s
pending. In that study, price-adjusted diffusion models were proposed
to explain and to forecast aggregate U.S. information systems spending
. That study concluded that such models would produce more accurate fo
recasts than would simple linear trend extrapolation. However, one can
argue that the validation procedure provided an advantage to the diff
usion models. We reexamined the results using an alternative validatio
n procedure based on three principles extracted from forecasting resea
rch: (1) use ex ante (out-of-sample) performance rather than the fit t
o the historical data, (2) use well-accepted models as a basis for com
parison, and (3) use an adequate sample of forecasts. Validation using
this alternative procedure did confirm the importance of the price-ad
justment, but simple trend extrapolations were found to be more accura
te than the price-adjusted diffusion models.