REGIONAL MARKETING PARTNERSHIPS AND ADVENTURE TRAVEL

Authors
TAYLOR GD
Citation
Gd. Taylor, REGIONAL MARKETING PARTNERSHIPS AND ADVENTURE TRAVEL, Tourism management, 15(4), 1994, pp. 302-303
Citations number
NO
Categorie Soggetti
Environmental Studies",Management
Journal title
Tourism management → ACNP
ISSN journal
02615177
Volume
15
Issue
4
Year of publication
1994
Pages
302 - 303
Database
ISI
SICI code
0261-5177(1994)15:4<302:RMPAAT>2.0.ZU;2-S
Abstract
The 1993 conferences of the Canada and New England Chapters of the Tra vel and Tourism Research Association took the form of a joint meeting held from 23-25 October 1993 in Freeport and Portland, Maine. About 10 0 delegates from both chapters met to discuss the twin themes of the c onference. The basic objective set for the sessions was to develop an agenda for action and research for regional marketing partnerships and adventure travel.