TASK CHARACTERISTICS AND THE EXPERIENCE OF OPTIMAL FLOW IN HUMAN-COMPUTER INTERACTION

This article builds on job characteristics and optimal flow theory to describe the experience of individuals using computers in the workplac e. A model was developed and tested with linear structural relationshi p modeling (LISREL) with data from 149 professionals employed in a var iety of organizations. Flow, which is characterized by intense concent ration and enjoyment, was found to be significantly linked with explor atory use behavior, which in turn was linked to extent of computer use . Flow was itself determined by the individual's sense of being in con trol and the level of challenge perceived in using computers. Perceive d control was more important for individuals with ig task-scope jobs, that is, jobs with high variety, identity, autonomy, and feedback. Cha llenge played a greater role for low task-scope individuals. Practical and theoretical implications of the model are discussed, and suggesti ons for further research are offered.