B. Wojciszke, MULTIPLE MEETING OF BEHAVIOR - CONSTRUING ACTIONS IN TERMS OF COMPETENCE OR MORALITY, Journal of personality and social psychology, 67(2), 1994, pp. 222-232
Multiplicity of behavior features gives rise to its different interpre
tations (in addition to behavior vagueness and ambiguity typically stu
died in social cognition research). Particularly, identical actions ar
e construable both in moral and competence-related categories due to d
istinct behavioral features underlying each of these interpretations.
It was hypothesized that the two construals are alternatively used by
the perceiver. Because of perspective-dependent differences in accessi
bility and applicability of competence and moral categories, it was hy
pothesized that actors interpret their own behavior in competence term
s, whereas observers interpret it in moral categories, and that within
the actor perspective, competence construal is used to a higher degre
e by male than female perceivers, but the opposite is true for moral c
onstrual. These hypotheses were supported in Study 1, where 115 studen
ts interpreted identical actions (encodable both in competence and mor
al terms) from the actor or the observer perspective, and in Study 2,
where 6 5 students recollected and interpreted real-life episodes that
had led them to strong evaluations either of themselves or other pers
ons.