STRATEGIC FOCUS - THE CEOS KEY PRIORITIES

This paper describes a model for viewing the set of strategic foci ava ilable to organizations and understanding the management practices whi ch support a selected strategic focus. The model is on interviews with top management from seven different organizations. These organization s were selected to provide a diverse mix of organizational forms and i ndustry groupings. The four strategic foci identified during the inter view process are integrated with the strategic management and accounti ng literatures. A discussion of the management practices which support the organization's drive toward its selected strategic focus and exam ples of industry groups likely to be associated with the four strategi c foci are explored.