HISPANIC WOMEN SMALL BUSINESS OWNERS

Hispanic entrepreneurship is a relatively new phenomenon, particularly among women, but the trend appears to be growing. This study investig ates the special conditions of Hispanic women who have achieved owners hip of a small business. A description of the characteristics of these owners is included and discussed. The women in this study were most l ikely to be new to small business ownership and to have started the bu siness themselves. It is hoped that future research will follow these entrepreneurs to better understand the special conditions that allow H ispanic women to advance in the workforce.