REVITALIZE YOUR PRODUCT LINES THROUGH CONTINUOUS PLATFORM RENEWAL

Many corporations suffer from aging product lines that are prone to at tack by more aggressive, entrepreneurial innovators. Managements ought to systematically plan and implement the renewal of their product pla tforms, with the objective of bringing excitement to the corporation's existing markets and forging ahead into new, emerging ones. This elev ates new product development from a single product, single market focu s to a higher plane that embraces a stream of products based on common product and process technology.