COMMERCIALIZING NEW TECHNOLOGY .2.

The key to more effective technology development is improving ifs unde rlying management process. Building upon the process defined in Part 1 (RTM, Jan-Feb. 1997, pp. 41-47), this article describes how to succes sfully transfer the newly developed technology, into product developme nt. This transfer does not just happen naturally; there is a clearly d efined link between the technology development process and the product development process. The link is formed by a technology transfer proc ess with three basic elements: program synchronization, technology equ alization and technology transfer management. By understanding and app lying these elements, companies can make the transfer process not only less painful but also more successful.