In this article, Henry Giroux explores two sides of one question: 1) w
hy scholars working within the area of cultural studies do not take se
riously pedagogy and the role of schools in shaping culture and politi
cs; and 2) why educators have not engaged the possibilities inherent i
n a cultural studies framework to analyze central questions of teachin
g and learning. In particular, Giroux analyzes how youth are increasin
gly being addressed and positioned through the popular media, changing
economic conditions, and an escalating wave of violence. He illustrat
es, both through theory and examples of his own teaching, how the peda
gogy and the mobilization of desire implicit in several recent Hollywo
od films about youth culture reinforce dominant racist and cultural st
ereotypes, but also how the use of various critical pedagogical strate
gies in the classroom can create the conditions for rewriting such fil
ms.