THE ECONOMICS OF TELEVISION PROGRAM PRODUCTION AND TRADE IN FAR-EAST ASIA

An analysis of programming on 34 national broadcast television network s in nine Far East Asian countries shows that in countries that are we althier and/or that devote relatively large proportions of their gross domestic product (GDP) to broadcast media, larger percentages of TV p rogram hours are domestically produced, particularly drama programs. A main suggestion of our analysis is that in Far East Asia the economic impact of new video media development on domestic production industri es and on public television systems will be less than has been experie nced in Western Europe.