Residential housing sales data from the San Francisco Bay area are mer
ged with earthquake hazard measures, geologic measures, neighborhood q
uality measures, and community characteristics in order to estimate th
e hedonic price of earthquake risk before and after the October 17, 19
89, Loma Prieta earthquake. The estimates suggest that the hedonic pri
ce fell after the earthquake, indicating that consumers had initially
overestimated the earthquake hazard. This suggests that information ab
out earthquake risks is imperfect and that some efficiency may be real
ized by devoting more resources to earthquake risk communication.