Axial components of the polarizability, hyperpolarizability, and secon
d order hyperpolarizability of retinal model molecules are calculated
using the ab initio coupled-perturbed Hartree-Fock theory. Conformatio
nal rearrangements are shown to affect some components in a systematic
fashion. We also find that the general trend in the hyperpolarizabili
ty behavior as a function of protonation and charge transfer is in agr
eement with available experimental data. The second hyperpolarizabilit
y of the protonated Schiff base is found to be highly dependent on the
adopted geometry optimization. We explore a possible explanation for
this as well as present a brief discussion with regard to future exper
imental and theoretical developments towards the construction of molec
ularly based nonlinear optical devices.