WHICH MARKETING PLAN SHOULD CAROLINE CHOOSE

Authors
ALLMAN C HILL SI LAWRENCE S DEIGHTON J HANLON JA
Citation
C. Allman et al., WHICH MARKETING PLAN SHOULD CAROLINE CHOOSE, Harvard business review, 72(5), 1994, pp. 24
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
72
Issue
5
Year of publication
1994
Database
ISI
SICI code
0017-8012(1994)72:5<24:WMPSCC>2.0.ZU;2-Z