A MODEL OF REPUTATION BUILDING AND DESTRUCTION

Authors
HERBIG P MILEWICZ J GOLDEN J
Citation
P. Herbig et al., A MODEL OF REPUTATION BUILDING AND DESTRUCTION, Journal of business research, 31(1), 1994, pp. 23-31
Citations number
26
Categorie Soggetti
Business
Journal title
Journal of business research → ACNP
ISSN journal
01482963
Volume
31
Issue
1
Year of publication
1994
Pages
23 - 31
Database
ISI
SICI code
0148-2963(1994)31:1<23:AMORBA>2.0.ZU;2-B
Abstract
Previous studies of a firm's reputation have either confirmed its exis tence as an influence agent or described in general terms its effects upon other attributes (quality, price, advertising, etc.). This study attempts to quantify the reputation concept through a competitive eval uation. The competitive credibility model of reputation building is fo rmulated and tested through simulation. Results are reported and discu ssed.