Decisions made by Texas ranchers over a 10 year period (1980-1990) con
cerning stocking rate levels were dominated by perceptions about weath
er. A regression model explained 64% of the variability in stocking ra
te change over time, with the rainfall/drought variable explaining the
majority of variability. As ranchers' perception of a positive rainfa
ll effect increased, so did stocking rates, and vice versa. Although t
he presence of absence of rainfall cannot be managed per se, proactive
stocking decisions should include a strategy for adjusting stocking l
evels in response to changing environmental conditions. Other factors
with significant (alpha =0.05), albeit trivial, path co-efficients on
stocking rate change were age, grazing rights (owned vs. leased), trad
itional stocking rate factors, traditional grazing program factors, an
d weed/brush information factors. Older ranchers (>65 years) and ranch
ers who leased all of their rangeland tended to decrease stocking rate
s over time. Rangeland operators indicated they considered ''improved
livestock performance'' as the most important benefit from initiating
a grazing program. Evidence also suggested that ranchers who rely on t
heir neighbors for advice about weed/brush decisions are not benefitin
g from the latest technology information. Adoption of economic factors
(cost/benefits) for selection of weed/brush technology did not have a
significant impact on stocking rates over the 10 year period.