This paper presents an analysis of the fundamental role of nonplanar o
rientation on the complex rheological behavior of uniaxial rodlike nem
atic fluids. Evidence of flow-induced nonplanar orientation is capture
d by three-dimensional nonuniform orientation simulations, using the L
eslie-Ericksen equations, and by scientific visualization. Unique and
direct correlations between rheological material functions and the und
erlying nonplanar microstructure are identified and characterized. The
first direct semiquantitative rheological comparisons between simulat
ions and actual experiments, for a series of representative shear flow
histories at moderate Ericksen numbers, are given. Very good agreemen
t is found between the theoretical predictions and experimental measur
ements for start-up, reversal, and cessation of isothermal, shear flow
s.