OBJECTIVE: To measure physicians' knowledge of the costs of commonly u
sed medications in geriatric practice and how such awareness influence
s their prescribing decisions. DESIGN: A survey of pharmacies to deter
mine the prices of 14 commonly used brand name and generic drugs and a
n in-person survey of physicians asking them to price these drugs. SET
TING: Eastern Massachusetts PARTICIPANTS: One hundred thirty-two prima
ry care practitioners were surveyed during hospital rounds and medical
society meetings. MEASUREMENT: The study examined physician awareness
of patients' ability to afford drugs, the use of generic drugs, clini
cal decision-making practices, and the physicians' level of knowledge
of drug costs. Actual drug prices were measured by surveying 22 pharma
cies. RESULTS: Of the 132 respondents, 85% reported that inability to
afford medications was a problem for some of their patients. One in fi
ve indicated that they did not believe generic drugs to be as safe or
effective as brand name drugs, and 30% reported that they rarely or ne
ver had access to information about drug costs. Of the 99 physicians w
ho estimated drug prices, there was a marked trend toward underestimat
ion of the prices of more expensive drugs as well as overestimation of
the prices of less costly drugs. Physician estimates of prices were h
ighly variable; their estimates were much more variable than pharmacy
prices. Younger physicians were more likely than older physicians to m
ake correct estimates, and specialists in internal medicine were less
likely to make correct estimates than physicians in other specialties.
CONCLUSIONS: These data indicate that substantial knowledge deficits
exist in physicians' understanding of the economic implications of the
prescriptions they write. Considerable educational activity will be n
ecessary in this area if clinicians are to function as cost-effective
prescribers under health care reform.