PERSUASIVE MESSAGES TO SUPPORT PLANNED CHANGE

Authors
KAISER JR KAISER PR
Citation
Jr. Kaiser et Pr. Kaiser, PERSUASIVE MESSAGES TO SUPPORT PLANNED CHANGE, College and university, 69(3), 1994, pp. 124-129
Citations number
2
Categorie Soggetti
Education & Educational Research
Journal title
College and university → ACNP
ISSN journal
00100889
Volume
69
Issue
3
Year of publication
1994
Pages
124 - 129
Database
ISI
SICI code
0010-0889(1994)69:3<124:PMTSPC>2.0.ZU;2-1
Abstract
Technology offers opportunities to introduce administrative changes fo r increased productivity, improved service, and cost maintenance. Indi viduals often resist the innovations which would benefit the organizat ion. This article suggests communication and education to reduce resis tance to positive change.