Three studies were designed to explore children's understanding of tel
evision programmes. Seventy-two children from 6 to 9 years of age and
attending a primary school, viewed one adult and one children's televi
sion programme. They took part in procedures that examined their 1) me
mory for crucial plot events immediately after viewing, 2) understandi
ng of the motives of the protagonists, and 3) character evaluation of
the protagonists. The results yielded age differences in these abiliti
es and suggested variable recall, poor comprehension, in terms of bein
g able to relate motives to consequences, and confused character evalu
ation when the heroes and villains were not clearly discriminated. The
results are interpreted in relation to the television literature, rea
ding comprehension and children's desire to make sense of what they se
e.