A systematic and comparative study of the reaction of a series of subs
tituted phenols and 3-methylbut-2-enoic acid in zinc chloride/phosphor
us oxychloride and aluminum chloride/phosphorus oxychloride reveals th
at the formation of phenolic esters and 2,2-dimethyl-4-chromanones is
strongly influenced by the substituents, their position on the aromati
c ring of the starting phenols. Based on our study, a mixed Friedel-Cr
afts and Fries rearrangement mechanism is in operation in these reacti
ons.